World Series of Beach: “A pop-culture event appealing to a mass audience”

The World Series of Beach is not just a beach volleyball tournament, it is set up to be inclusive to the entire community. There are international, domestic, junior and amateur volleyball games. The tournament is invite only and headlining are several Olympic medalists. The tournament begins with two pools of USA teams and two pools of international teams ending in a USA-versus-international final. The tournament is getting bigger and bigger every year, making it a great opportunity for young players to watch and learn from elites all over the world. It has also become a recruiting spot for college coaches. The tournament really tries to amplify volleyball and beach culture through events.

 

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